That is almost half of the top 10, further illustrating just how taken Japanese people are with Hokkaido. Looking at the most attractive cities, Hokkaido is well-represented with Hakodate in the first place, Sapporo in third, Otaru in fifth, and Furano on seventh. Of all answers, 79.9% named Hokkaido as their Number One. Once again, Hokkaido ranks first in charm and attractiveness. ■ The Most Attractive Prefectures in Japan The 2018 survey lists Hokkaido as the most beautiful prefecture in Japan, winning first place for ten years in a row since 2009! Let’s take a look at some of the survey’s major and most interesting categories. These answers were then re-tabulated for an even balance between gender, age, and region, creating a microcosm of Japan that seems to realistically reflect the views of modern Japanese people. The survey was made up of 84 questions in total and was answered by 30,000 people of all ages from all across Japan. Held for the 13th time, the survey takes a close look at cities, towns, and villages all across the country, evaluating them by criteria such as “prefectures with high name recognition,” “prefectures with high media coverage,” “prefectures recommended for sightseeing,” “prefectures recommended for living,” “the image of the towns,” and so on. The Brand Research Institute which also acts as a consulting agency for companies and regions to improve their brand power conducted the “Regional Brand Survey 2018,” looking at how aware people are of the places, their attractiveness, image, and other factors of the 47 prefectures and 1,000 municipalities. That also means, however, that the atmosphere of an area, its ease of living, particularly interesting spots, sightseeing highlights off the beaten path, and other such charms that are felt and experienced by the Japanese people living in Japan are not realistically conveyed.Ī great way to get to know Japan from this insider perspective is the ranking of the most attractive prefectures – let’s take a look at the results! That ever-growing trend has caused Japan’s prefectures to promote multilingual signage, multilingualism in accommodation facilities, communication infrastructure, and other aspects to accommodate international visitors.Īnd while every prefecture is focused on urban development for tourists from abroad, the sightseeing information available outside of Japan is biased towards certain features, such as famous historical buildings. What are the most beautiful prefectures in Japan? Every year, more and more people from all around the world choose Japan as their next travel destination.
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